CRS 2012 Offers More Than 30 Educational Panels and Roundtable Discussions

CRS 2012 Offers More Than 30 Educational Panels and Roundtable Discussions
 

Industry experts lead panels on branding, mobile media, talent coaching, marketing strategies, more

 

 

(Nashville, Tenn. – Oct. 26, 2011) Country Radio Seminar has expanded its agenda for CRS 2012, offering attendees more than 30 educational panels and roundtable discussions led across the board by prominent industry experts and innovators.

In addition to previously announced appearances from keynote speaker/MTV co-founder/Clear Channel exec Bob Pittman, renowned futurist David Houle, CMT’s Stephen Linn and “Twitter For Dummies” co-author Laura Fitton, additional “can’t-miss” panels and panelists at next year’s seminar, held Feb. 22-24, 2012, include:

Jacobs Media Going Mobile Presentation: Get Smart!
The Jacobs Media presentation is a comprehensive presentation of how consumers use mobile media and its impact today and in the future.  This audio/visual presentation employs examples of real consumers using and interacting with their mobile devices.  Hosted by Fred Jacobs, Classic Rock format pioneer and founder of audience research and radio consultancy, Jacobs Media.

Branding: What It Really Is and How to Build One:
Forbes contributor and Chief Strategist at branding/consumer engagement agency Access Brand Strategies, Paul Jankowski helps define what a brand is and effective ways attendees can build theirs.  His book, “How to Speak American: Building Brands in the New Heartland,” calls out ad agencies on the coasts for their dismissive attitude towards the “New Heartland,” the biggest cultural segment in the U.S.  This panel explores the role that core values play in buying behavior and in listener engagement with Country radio.

Turbo Charging Your High Octane Air Talent:
Veteran talent coach and former morning radio pro Steve Reynolds of The Reynolds Group conducts a training session for managers and programmers who coach talent in PPM markets.  Using tools like The Wheel of Content© and The Scorecard©, Reynolds educates managers on how to talk to their air talent to improve what they're doing and help them perform better with the new measurement.

Brainstorming To Win:
Led by Executive VP/The Center for Sales Strategy’s Matt Sunshine, this panel outlines step by step brainstorming techniques using real world case studies.  Attendees will learn how brainstorming can help them achieve marketing goals and execute successful promotions.  Programs Sunshine has authored for the 28-year sales performance consulting company include the Interactive Insight webinar, the Digital Sales Accelerator and the Facilitator’s Certification Workshop.

Marketing That Gets Advertisers Results:
Another panel hosted by The Center for Sales Strategy’s Matt Sunshine, this panel focuses on the Marketing Strategy Model.  Sunshine explains this five-step model and then examines case studies to give seminar attendees actionable knowledge they can utilize with specific clients.

Limited time, $399 Early Bird registration is currently available for CRS 2012 through Nov. 15 at www.CountryRadioSeminar.com or by calling (615) 327-4487.  An online version of the CRS 2012 agenda can also be viewed on the website.  CRS reserves the right to modify or change the agenda at any time.

About Country Radio Seminar:
Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio.  CRS 2012 will be held Feb. 22-24, 2012, in downtown Nashville, Tenn., at the Nashville Convention Center.  Visit www.CountryRadioSeminar.com for more information.  Country Radio Seminar is a property of Country Radio Broadcasters.

Five Country radio industry veterans have been announced as next year’s core panel moderators at CRS 2012, to be held Feb. 22-24, 2012

Sep 28, 2011 Five Country radio industry veterans have been announced as next year’s core panel moderators at CRS 2012, to be held Feb. 22-24, 2012.

CRS 2012 Panel Moderators Announced Three new and two returning moderators to host panels at Country Radio Seminar, held Feb. 22-24 (Nashville, TN – Sept. 26, 2011) Five Country radio industry veterans have been announced as next year’s core panel moderators at CRS 2012, to be held Feb. 22-24, 2012. Making their debut as moderators at next year’s Country Radio Seminar are Beverlee Brannigan (KFDI/Wichita, KS), Marc Chase (NuVoodoo Media Services) and Bob Richards (WLHK/Indianapolis, IN). Returning CRS moderators are Dan Halyburton (McVay Media) and Charlie Morgan (WLHK/Indianapolis, IN). Between them, the five industry pros will oversee and direct nearly 20 educational panels over three days at CRS 2012, held inside the downtown Nashville Convention Center. “Last year at CRS 2011 we debuted our idea of having five ‘core’ panel moderators, which really worked out well and helped streamline our seminar’s agenda,” says CRS Agenda Committee member Annie Sandor. “The number of panels we have scheduled at CRS 2012 has actually increased from last year, so we are excited about offering our attendees even more bang for their buck. I know Beverlee, Bob, Charlie, Dan and Marc will bring a wealth of insight to these topics as well.” The $399 Early Bird registration rate for CRS 2012 remains in effect for a limited time. Visit www.CountryRadioSeminar.com to register or call (615) 327-4487. About Country Radio Seminar: Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. CRS 2012 will be held Feb. 22-24, 2012, in downtown Nashville, Tenn., at the Nashville Convention Center. Visit www.CountryRadioSeminar.com for more information. Country Radio Seminar is a property of Country Radio Broadcasters.

CRS Spotlight: Five Highlighted Panels at CRS 2011

Feb 15, 2011 CRS Spotlight: Five Highlighted Panels at CRS 2011

CRS Spotlight: Five Highlighted Panels at CRS 2011 (Nashville, Tenn. – Feb. 10, 2011)  Country Radio Broadcasters, Inc.® has released information on five recently updated panels at Country Radio Seminar 2011, to be held March 2-4, 2011, in downtown Nashville, Tenn. The three-day seminar is the premier educational and networking event for the Country radio and music industry, offering attendees access to 24 informative panels, countless valuable networking opportunities, prominent speakers, research presentations and intimate performances from some of today’s biggest stars and emerging artists. Panels at CRS 2011 cover a broad range of topics relevant to today’s Country radio industry, including: social media and digital innovations, PPM, music video, brand strategies, leadership skills, consumer research studies, concert promotions and revenue, ad sales, PD multi-tasking, the relationships and economics of the radio and record industries, on-air interviews and much more.  Here is a thumbnail look at five highlighted CRS 2011 panels. Wednesday, March 2: The Digital Life: Doing Business In An Increasingly Digital World (11:30 a.m. – 12:20 p.m.) - Media and technology expert Shelly Palmer presents the latest info on what consumers are doing in terms of using tech-gadgets, websites and mobile devices, as well as an overview of media consumption trends.  Learn what new devices are impacting consumers, learn where consumers are going to get entertainment, learn about changes and development in existing media platforms, and most of all, learn where the future competition will come from.  Presenter: Shelly Palmer (Live Digital with Shelly Palmer). Show Me The Money: The Economics of the Radio and Music Industry (3 p.m. – 3:50 p.m.) - Everything you want to know about the economics of the radio and music industry will be revealed in this in-depth look at the bottom line for both industries.  This panel presents the real numbers - from gross to net - for radio, records and artists, and addresses how the money flows from label to artist to management.  Moderator: Erica Farber (The Farber Connection, LLC).  Panelists: Ken Robold (UMG), Chuck Flood (Flood, Bumstead, McCready & McCarthy, Inc.), Tom English (Clear Channel Radio). Thursday, March 3: Strengthening Partnerships Through Social Media with Radio P1s (2:30 p.m. – 4:00 p.m.) - This panel provides specific knowledge about how social media can help stations build brand loyalty, ratings and a sense of community. This is accomplished through online demonstrations and idea-driven discussions on how social media works to drive station listening.  Highlights of this panel include examples of what consumers respond to, what planning and resources are required, how to develop creative partnerships with sponsors and artists, and using mobile applications with the sales department. Moderator: Dan Halyburton (McVay Media). Panelists: Sloane Cavitt (Show Dog-Universal), Pinky Gonzales (Carazel Inc.), Stephen Linn (CMT), Jennie Smythe (Girlilla Marketing), Roy Elkins (Broadjam). Friday, March 4: The Art of War: Strategies for Offense and Defense (10:00 a.m. – 11:30 a.m.) - This panel offers both a historic look and mentoring approach on how to program in a heated format battle.  Learn how legendary stations have survived and how successful new stations changed the status quo. Learn the most important aspects of safeguarding your station’s revenue and events from direct attacks and also how to identify weakness in a competitor. Moderator: Dan Halyburton (McVay Media). Panelists: Kevin Christopher (Tyler Media/KJKE), William B. Fletcher (Fletcher, Rowley and Riddle, Inc.), Lee Abrams. Concerts: Connecting the Dots Between Ratings, Revenue and Promotions (2:00 p.m. – 2:50 p.m.) - This panel demonstrates how concert promotion is a winning situation for all involved and covers many platforms. Learn how to grow revenue, ratings and sell tickets through examples of successful synergy. Understand how concerts can be a great NTR opportunity on multiple levels: web, text, video, etc.  Discover how partnering with clients with compelling content can be to your advantage and help you better understand the area of touring and concert promotion. Moderator: Charlie Morgan (Emmis Communications). Panelists: Natalie Conner (WXTU), Tim Roberts (WYCD), Brian O’Connell (Live Nation). A detailed schedule and descriptions of all CRS 2011 panels is available at www.CRB.org.  CRB, Inc. reserves the right to modify or change the agenda as speakers, performers and panelists are added or removed. The CRS 2011 New Faces of Country Music Show is sold out.  A reduced $399 registration rate remains in effect through Friday, Feb. 18.  The On-Site rate increases to $499 on Feb. 19. Registration fees do not include access to the New Faces show.  Contact the Country Radio Broadcasters at (615) 327-4487 or at www.CRB.org for registration materials. About CRB: The Country Radio Broadcasters, Inc. ® is a 501 (c) 3 non-profit organization founded in 1969 to bring radio broadcasters from around the world together with the Country Music Industry to ensure vitality and promote growth in the Country Radio format.  More information may be obtained at: www.CRB.org or at the CRB office at (615) 327-4487. About CRS: The Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas in the Country music industry.  Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc.  CRS 2011 will be held March 2-4, 2011, in Nashville, Tenn.  Limited time, $399 registration (excluding a ticket to the recently sold out New Faces Show) is available through Feb. 18 at www.CRB.org or by contacting the Country Radio Broadcasters at (615) 327-4487.