Tuesday, August 16, 2011

CRB and CMA Partner to Present Comprehensive New Media Research Study at CRS 2011

CRB and CMA Partner to Present Comprehensive New Media Research Study at CRS 2011

CRB and CMA Partner to Present Comprehensive New Media Research Study at CRS

Survey to measure realities of Country Music consumers' new media usage vs. perceptions of Country Music industry

(Nashville, Tenn. - Jan. 3, 2011)  Country Radio Broadcasters, Inc.® and the
Country Music Association have partnered to present a new research project
at CRS 2011, emphasizing new media usage in today's primary Country Music consumer demographic.

The comprehensive study surveys both Country Music consumers and
professionals in the Country Music industry, making it unique from previous
research projects presented at CRS.  The parallel study not only tracks the
actual new media engagement and usage by the Country Music fan, but also the
perception of those trends by programmers, managers, artists and other
executives within the Country Music industry.

"I think one of the most interesting things about this year's study is that
it's going to poll people within our industry, not just fans and radio
listeners," said Rusty Walker, president of Rusty Walker Programming.  "It
will be interesting to see how accurate we are in predicting the popularity
of new media in the daily lives of our listeners.  I'm betting there will be
some surprises there." 

The 2011 study dissects the awareness, interest in and usage of new media
devices, social media, smartphone applications and radio station and artist
websites in the Country Music consumer's daily life.  It also polls
participants on topics including music consumption, interaction with and
purchase of music via new media outlets, radio listening versus television
and Internet usage, and adoption trends of services such as Netflix, Skype
and standard texting.

"How Country Music consumers integrate new media into their daily lives
seems to be changing at a rapid pace," said Greg Fuson, CMA Market Research
Director. "This research study is a great opportunity for us to truly gain
insights on how today's consumer is using the new media to interact with

The study, conducted by North Carolina-based media research firm, Coleman
Insights, covers a cross-section of 18- to 54-year-old Country radio
listeners who will be polled via online interviews.  A significant sample of
industry professionals will be contacted as well.  Surveying begins in
January 2011 to ensure the most current findings are represented.  The
CRB/CMA research presentation panel is to be held Thursday, March 3, 2011,
at 11 a.m. in the Nashville Convention Center.

The annual CRB/CMA research presentation continues to be one of the premier
panels offered at Country Radio Seminar and provides valuable insight into
important issues facing the Country radio industry.  CRS 2011 is held March
2-4, 2011.  The $499 Regular Registration rate is currently available at

g/>  or through the Country Radio Broadcasters offices at (615) 327-4487.

About CRB:
The Country Radio Broadcasters, Inc. ® is a 501 (c) 3 non-profit
organization founded in 1969 to bring radio broadcasters from around the
world together with the Country Music Industry to ensure vitality and
promote growth in the Country Radio format.  More information may be
obtained at: www.CRB.org

g/>  or at the CRB office at (615) 327-4487.

About CRS:
The Country Radio Seminar is an annual convention designed to educate and
promote the exchange of ideas in the Country music industry.  Country Radio
Seminar is a registered trademark of Country Radio Broadcasters, Inc.  CRS
2011 is held March 2-4, 2011, in Nashville, Tenn.  Registration is currently
available online at www.CRB.org

g/>  or by contacting the Country Radio Broadcasters at (615) 327-4487.

About CMA:
More than 6,000 music industry professionals and companies around the globe
are members of the Country Music Association. Formed in 1958 as the first
trade association for a single genre of music, the organization's objectives
are to serve as an educational and professional resource for the industry
while advancing the growth of Country Music around the world. This is
accomplished through CMA's strategic imperatives - CMA Music Festival and
the CMA Awards. For information about CMA visit www.CMAworld.com

ld.com/> .

About Coleman Insights:
Coleman Insights, headquartered in Research Triangle Park, North Carolina,
with offices in Philadelphia and Hamburg, Germany, is a firm that has helped
media properties build strong brands and develop great content since 1978.
Its clients include hundreds of media properties in North America, South
America, Europe and Asia, including those owned by CBS Corporation, Sony
Corporation, Emmis Communications, The Walt Disney Company, Lincoln
Financial Media, Clear Channel Communications, EMI, Radio One, Warner Music
Group, NPR, Astral Media, Bonneville International Corporation, Vivendi SA,
Citadel Communications, Grupo Radio Centro, Sandusky Radio, Lagardère
International, Beasley Broadcast Group, Grupo Prisa, Mid-West Family
Broadcast Group, Salem Communications, The Mondadori Group, Connoisseur
Media, Corporación Radial del Perú, South Central Communications, SBS
Broadcasting, Maverick Media and Hubbard Broadcasting. Additional
information about Coleman Insights is available at www.ColemanInsights.com

ninsights.com/> .

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