Country Radio Broadcasters, Inc. Announces Humanitarian, Radio Promotion Awards
Mar 5, 2009 Country Radio Broadcasters, Inc. Announces Humanitarian, Radio Promotion Awards
Country Radio Broadcasters, Inc. has announced the recipients in four separate awards categories at CRS-40: The Radio Promotion Awards, Artist Humanitarian Award, Radio Humanitarian Award and Tom Rivers Humanitarian Award. Radio Promotion Awards: (Placement / Call Letters / Market / Promotion Title) Large Market 1st Place: KILT/ Houston, TX/Ten Man Jam 2nd Place: WUBL/Atlanta, GA/A Taste of Trisha Yearwood 3rd Place: WXTU/Philadelphia, PA/Text 2 Win Julianne Hough at Your School Medium Market 1st Place: KCCY/Colorado Springs, CO/Acoustic Happy Hour 2nd Place: KFDI /Wichita, KS/Christmas in a Box 3rd Place: WQMX/Akron, OH/Send Me Backstage Small Market 1st Place: WKKR/Opelika, AL/Wall of Water 2nd Place: KRYS/Corpus Christi, TX/Independence Day 3rd Place - Tie: WFYR/Peoria, IL/Valentine and KZPK/St. Cloud, MN/We Fest Awards will be presented to representatives of their stations on Friday, March 6 at the "40 Promotional Ideas to Rev Up Your Revenue" panel at 2:00 p.m. All stations were judged on the creativity and implementation of their promotions, held between November 1, 2007 - Dec 31, 2008. Winners were evaluated on promotion objective, presentation style, effect on cume and overall success. Winning stations received registration to CRS-40, hotel accommodations, and airfare up to $500. Artist Humanitarian Award: Randy Owen The recipient of this year's Artist Humanitarian Award is country music legend and Alabama front man Randy Owen. Owen co-founded Country Cares for St. Jude Kidsï¿½ in 1989 after meeting St. Jude Children's Research Hospital founder Danny Thomas the year before. To date, Country Cares has raised more than $345 million to fund research in the fight against childhood cancer. Earlier this year, more than 800 members of the country music industry gathered at the annual seminar in Memphis to celebrate 20 years of support for the children of St. Jude. In 2008, Broken Bow Records released the Grammy Award-winner's debut solo album, One On One, and HarperOne published his memoir, titled "Born Country." Country Radio Broadcasters, Inc. leads the music industry in recognizing the humanitarian achievements of country artists. In 1990, CRB instituted the Artist Humanitarian Award, which was first presented during the CRS-21. Past honorees include Brad Paisley, Brooks & Dunn, Garth Brooks, Charlie Daniels and Kenny Rogers. Last year's recipient, Clay Walker, presented Owen with the award Wednesday morning during the award ceremonies in the Convention Center. Radio Humanitarian Award: Large Market: 97.3 WGH, Norfolk-Virginia Beach, Va. Under the banner of "The Twelve Months of Eaglefest," this year's Large Market honoree pursued year-round public service efforts. Beneficiaries included Country Cares for St. Jude Kids, the Center for Child and Family Services in Hampton Roads, the March of Dimes and the Susan G. Komen Race For The Cure. Their monthly guitar auction "Chords For The Cause" benefits a different non-profit organization each month. WGH is also involved in various military causes and provided aid to those affected by the tornadoes that ripped through Suffolk County in May. Medium Market: 107.7 WIVK, Knoxville, Tenn. The 2009 Medium Market honoree enlisted country superstar Randy Owen to perform at a benefit concert for victims of a local church shooting and secured John Michael Montgomery to perform and help collect 1,400 pounds of food for Second Harvest Food Bank. Performances from Joe Nichols and Jewel helped raise money for improvements at local Knoxville schools Gibbs High School and Farragut High School, respectively. In addition, WIVK sponsored "Feed The Need" to help feed the homeless, as well as "Buddy's Barbeque Race Against Cancer" to raise funds for Cancer Outreach Services at the Thompson Cancer Survival Center. Radiothons have benefited Variety Children's Charity and St. Jude Children's Research Hospital, among others. Small Market: 93.3 WFLS, Fredericksburg, Va. This year's Small Market honoree successfully encouraged their listeners to contribute more than $150,000 to numerous charities throughout the year, including the Children's Miracle Network, the Salvation Army, the National Multiple Sclerosis Society and more. The station also enlisted listeners to donate blood to the American Red Cross, school supplies to the Spotsylvania and Stafford County School Supply Collection and food to the Fredericksburg Area Food Bank. The CRB Radio Humanitarian Awards are presented to full-time country radio stations for their efforts to improve the quality of life for communities they serve. The 2009 Awards are presented to stations in three categories: Large (markets 1-50), Medium (markets 51-130), and Small (markets 131+) for public service performed November 1, 2007 - December 31, 2008. Radio Ink sponsored this year's Radio Humanitarian Award. Tom Rivers Humanitarian Award: Mick Anselmo, Sr. This year's Tom Rivers Humanitarian Award was given to CBS Minneapolis VP Market Manager Mick Anselmo, Sr. During his tenure at KEEY-FM, Anselmo organized and created a radiothon which has helped raise more than $12 million for St. Jude Children's Research Hospital. His partnership with Sharing and Caring Hands of Minneapolis during a run of Garth Brooks concerts in 1998 set a Minneapolis-St. Paul food drive record. The former Clear Channel radio executive also created Project Northern Lights, an effort that collected calling cards for troops stationed in Baghdad. The intent of the Tom Rivers Humanitarian Award, given at the discretion of the Country Radio Broadcasters Board of Directors, is to recognize an individual in the Country Radio industry who has displayed a magnanimous spirit of caring and generosity in service to their community. The award is given when the board feels an individual, through outstanding service, warrants the recognition. No award was given in 2008. About CRS: The Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas in the country music industry. Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc. About CRB: The Country Radio Broadcasters, Inc. ï¿½ is a 501 (c) 3 non-profit organization founded in 1969 to bring radio broadcasters from around the world together with the Country Music Industry to ensure vitality and promote growth in the Country Radio format. More information may be obtained at: www.CRB.org or at the CRB office at 615-327-4487.