| Jan 17, 2007 |
CRB, Inc. to Present "The Largest Study of Country's P1 Listeners, Part III"
The Country Radio Broadcasters, Inc. (CRB) have announced that they will present "The Largest Study Ever of Country's P-1 Listeners, Part III." This is the third year for the study and the research will analyze whether Country can sustain its positive momentum. It will also look at the impact of new media and other forms of exposure on Country Radio. The study will also analyze the resurgence of Top 40 and pop music in some markets and the impact that it has had on Country fans, as well as give a snapshot of Country's hottest new artists.
The Research Presentation will take place on Friday, March 2 at 9:00 a.m. at Country Radio Seminar 38 (CRS-38). The study is being conducted by Edison Media Research. It is co-sponsored by CRB, Inc. and Country Music Association (CMA).
According to Larry Rosin, President of Edison Media Research, "We are excited to continue our tracking of country listeners this year. We will do our best to create findings that will help the industry continue its run of success."
According to Charlie Cook, Senior Format Director of Cumulus Media, who also serves as the head of the research committee for the CRB board, "This is our third year of looking at Country P1s for this research study. Remember that this project measures not only radio partisanship but explores the cultural opinions of our listeners and certainly the country's positions have shifted in the last two years. Beyond musical tastes and listening habits, understanding lifestyle issues allows us to make smart programming decisions. This project - year three of our extensive P1 study - coupled with our Hispanic research should help chart a course for our future."
"CMA is honored to have the opportunity to co-sponsor the 2007 CRS Research project," said Rick Murray, CMA Vice President of Strategic Marketing. "Both primary and secondary research is a key foundation of our mission to build a statistical case for advertisers, media, film and television producers to utilize Country Music and artists. It is also the basis for us to build financial projections and business models that have been used by everyone from new business development sectors to Wall Street. We are glad that we can extend our partnership with CRB by helping to co-fund this very important piece of research that will be presented by our friends at Edison Research at this year's CRS convention."
CRS-38 will be held February 28 through March 2, 2007 at the Nashville Convention Center. Complete Seminar information may be obtained by contacting CRB, Inc. at 615.327.4487 or by visiting www.crb.org.
Edison Media Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. All of Edison Media Research's industry studies can be found on the company's Web site at www.edisonresearch.com and can be downloaded free of charge.
Founded in 1958, the Country Music Association was the first trade organization formed to promote a type of music. More than 6,000 music industry professionals and companies from around the globe are members of CMA. The organization’s objectives are to advance the growth of Country Music around the world and to demonstrate it as a viable medium to advertisers, consumers, and the media through CMA’s core initiatives – CMA Music Festival and the CMA Awards.
The Country Radio Broadcasters, Inc. is a non-profit organization founded in 1968 to bring radio broadcasters from around the world together with the Country Music industry for the purpose of ensuring the continued vitality of the Country Radio format. They do this by idea sharing and education through an annual convention called the Country Radio Seminar. Previous Country Radio Broadcasters studies can be found at www.crb.org and can be downloaded at no charge.