| Nov 13, 2007 |
CRS-39 To Tackle Todays Hot-Button Issues
PPM, Performance Royalties, Tech Issues Central to Seminar
In the constantly shifting landscape of the Radio and Record industries, it is imperative to stay current on the critical issues that impact your business. Attendees at Country Radio Seminar ® 39, March 5-7 2008, will get the most pertinent and current information on the most important challenges facing the industries today.
As the method of measuring radio audiences evolves from diary-keeping to the Portable People Meter, a flood of new information will change the way that radio is programmed and marketed. To help you understand what this new development in audience measurement means to your business, CRS-39 will feature the most comprehensive review of PPM technology on Country formatted stations ever. The Country Format "Through The PPM Lens" panel will offer an unprecedented view of how listeners use country radio, how frequently they tune in, and how much audience Country shares with other formats.
Any company that seeks to impact individual consumers has recognized the challenge of gaining and holding their attention in a rapidly fragmenting communications environment. Radio and Record companies now compete with the whole world of digital communications, from widespread broadband Internet availability to the stunning increase in SMS and text messaging among consumers. For the first time, CRS-39 attendees will have the opportunity to explore all of the technological challenges and opportunities facing the industry as part of the "Tech Track."
The CRS-39 Tech Track is a half-day seminar within a seminar that will feature experts from all facets of the digital communications world who will answer all the pressing tech questions. The "Tech 101" panel will address general questions on any tech related topic that impacts radio and record professionals. The "Growing Online" panel will delve more deeply into how to create compelling web experiences for fans and listeners, and will deal with topics that include streaming, encryption, contesting, social networking, licensing issues and much more.
The world of text messaging will be addressed in the "TXT-WTF?" panel. Experts from the world of text-messaging will discuss the use of this wildly popular new technology in on-air contesting, marketing station events, database expansion and non-traditional revenue building. Cell phone technology has reached saturation levels in our society, and the use of text messaging grows exponentially each year. Learn the basics that will help you employ this technology to grow your brand into the future.
The Tech Track will conclude with the "Boom or Bust" panel, where the true impact of recent and current technological innovations will be assessed and discussed. Topics like social-networking, user-generated content, blogging, HD Radio, and Satellite radio will be examined, along with any up-to-the-minute technological trends that emerge in the future.
Agenda Committee Chairman Bob Richards of WFMS Indianapolis stated, "After attending the CRS-39 Tech Track you will not only have a better understanding of the latest tech trends and tools, but you will also walk away with great ideas to make those tools work for you & your station."
One issue of particular interest to radio and record companies is the proposed Master Performance Royalty that will impact the both groups profoundly. John Rich and George Jones, both founding artists of MusicFIRST, a group dedicated to obtaining royalties for the broadcast of master recording will be panelists at CRS-39. John Rich will be part of the "Raising The Bar" panel where industry leaders including SonyBMG's Joe Galante, Marc Chase of Clear Channel Communications, Big Machine's Scott Borchetta, and Charlie Cook of Cumulus will discuss the most pressing and controversial issues of the day.
"The Country Radio Broadcasters will provide plenty of opportunities during CRS-39 for Country radio and the music community to dialogue on the issues that face our industries," said CRB Executive Director Ed Salamon. "This is the annual opportunity for diverse voices to be heard and for 'growth through sharing' for everyone who chooses to participate."
Early Bird Registration of $499.00 is available through November 30th and allows access to all CRS sanctioned events. Complete listings of panels and confirmed panelists can be found at the Country Radio Broadcasters website http://www.crb.org. As always, the agenda as listed is subject to modification or change as speakers and panelists are confirmed to participate.
CRS-39 March 5-7, 2008
Nashville Convention Center
601 Commerce Street
Nashville, TN 37203
Country Radio Seminar is a registered trademark of the County Radio Broadcasters, Inc.