CRB, Inc.® has designated Friday, March 7, Radio Sales Day at CRS-39. Participants will be able to learn about important topics that affect the Country format such as PPM and how to increase sales. Any General Sales Manager, Local Sales Manager or Account Executive that is not making budget and wants to succeed in a difficult year will attend the Radio Sales Day and leave with ideas that will help them succeed. Registrants will be able to attend a full day of CRS activities as well as Friday night's annual New Faces of Country Music ShowTM. Friday's schedule will focus on radio sales topics. The four panels include: PPM: Our New World of Selling, Ten Great Sales Ideas, Overcoming Challenges, Radio in the Digital Age and I Wish I Said That - Words that get Results. PPM is designed to improve measurement of audiences for radio, television and cable; however the PPM environment is creating new challenges. PPM, Our New World of Selling will have panelists who currently have PPM in their market and will educate attendees on how to sell in the PPM world. Buyers are faced with challenges; are consumers really listening to twice as many radio stations as previously thought?; is it really possible to go from top five to bottom five and vice versa? Some stations are seeing 10 times the number of listeners that they had with the diary. Every seller or manager who has PPM or is getting PPM in the next 18 months should attend as they will be provided with tools on how to prepare to sell in the PPM world. Every sales person can use great sales ideas that they can apply in their market. By attending Ten Sales Ideas that even a PD would Love, attendees will be provided with ideas that will make them money in their market. Ideas will be shared on how to sell and make money on new CD launches. Are you in an NFL city or close by: there is an idea for a concert series - your PD will love the ideas, as the branding is good for your station. Included is a Hannah Montana Promotion that was well executed for a west coast Country station. Take these ideas back to your market! Overcoming Challenges in a Difficult Environment will provide sellers with ideas on how to motivate their sales staffs. When your seller comes to you and indicates the market is down, how do you motivate them to make more calls and sell the power of the Country format. How does Country Radio - the most powerful format - play in your difficult environment? How do you attract new clients in a difficult environment? Are you doing everything you can to retain your radio stations best clients? With the television writers strike - does this create an opportunity for Country Radio? This panel will educate and provide tools for all sales mangers and account executives. There will be a 48 percent increase in local online ad spending in 2008 to $12.6 billion and this will surpass radio spending in 2008. How do you capture part of this revenue? With 77% of American adults using the internet and the average adult spending more than nine hours per week on line Radio in the Digital Age will educate radio sellers on how to capitalize on radio and digital sales. This panel will be lead by Sheila Kirby who is Senior Vice President of Interep Innovations, where she drives group sales and revenue development. A leader in the industry, Sheila will share ideas on how to capture digital dollars and how your station can achieve your digital budget. This is a must attend session! Have you ever had a client on your radio station and they did not get the results they were looking for? How can you improve the copy for your client? Wish I Had Said That: Words That Get Results will provide attendees with useful information on creating effective radio ads. Careful research will show that if you work for the client the rest takes care of itself and the money will continue to come in! Tim Miles is a Partner in the Wizard of Ads. Tim has created ads that have run in 80+ US markets, Canada, the UK, and Australia. His web copy has been viewed by hundreds of thousands. In addition to American Small Business, his thoughts have been published by Radio Ink, Direct Magazine, GrokDotCom, and Radio and Production, among others. In his five years at Boston-based MMB, Patrick Lindsay has done award-winning work on virtually every account at the agency, including Subway, Jiffy Lube, LL Bean, Harvard Business School, Atari Video Game and ESPN. He recently won the $100,000 Grand Prize at the Radio Mercury Awards in New York City for his Subway Radio Spot, "Badonkadonk". He is a graduate of the Creative Circus in Atlanta and the University of the South in Sewanee, TN. Full registration to the Country Radio Seminar is $650 and is available through February 8th, 2008. After February 9th the on-site rate is $700. CRS-39® takes place March 5th through March 7th, 2008 at the Nashville Convention Center. Complete seminar information may be obtained by contacting CRB, Inc.® at 615.327.4487 or by visiting www.crb.org. Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc.® |
No comments:
Post a Comment