The Country Radio Broadcasters announced that Thursday, March 6th is Music Industry Town Meeting Day at CRS-39. On this day, members of the Nashville music community are invited to participate in a full day of activities, with several panels that directly address issues facing the music industry. Panels will include: * "Engaging the X/Y Consumer," a study of younger consumers and how to reach them effectively, presented by The Intelligence Group. * "Research 101: Callout, Focus, Music Tests," an in-depth examination of call-out research, and how music testing is used by radio programmers to affect their programming decisions. * Jose Cancela, a noted expert on Hispanic communications will present "The Power of Business in Español," offering valuable insight into the Latino market. Thursday will also see the first ever Tech Track at CRS. The Tech Track is a half-day series of panels that focus on technological issues including growing an online presence, text message marketing, and a review of the current trends in consumer technology. Town Meeting participants will be treated to performances by Keith Anderson and Montgomery Gentry at the Sony/BMG luncheon, and the BMI / Country Aircheck sponsored WCRS-Live songwriter showcase. Participants may also attend the evening showcases and the Exhibit Area Networking Hour. The registration fee for this full day of education, networking and entertainment is $250.00. "This year's CRS is putting additional emphasis on curriculum for the Music Industry," explained CRB Executive Director Ed Salamon. "2007 was a challenging year for many of the record labels and we hope that this agenda will provide them with the opportunity to find some solutions as well as create a better understanding of their relationship with the radio community." A full schedule of the day's activities is listed below. 8:00 - 8:50 a.m. Bytes and Bagels: Tech 101 (Tech Track) 9:00 - 9:50 a.m. Again... This is Not A Test (Small Market) 9:00 - 9:50 a.m. Growing Online (Tech Track) 9:00 - 9:50 a.m. The Power of Business in Espanol with Jose Cancela 9:00 - 10:15 a.m. The Charts and Beyond 10:00 - 11:30 a.m. Small Market Superstars (Small Market) 10:00 - 10:50 a.m. TXT WTF? (Tech Track) 10:00 - 10:50 a.m. How Do I Get To Be That Guy? 10:00 - 10:50 a.m. Morning Show Marvels (Sponsored by Big D and Bubba) 11:00 - 11:50 a.m. Book or Bust: A Look at Hot Tech Trends (Tech Track) 11:00 - 11:50 a.m. Woman to Woman 11:00 - 11:50 a.m. I'm Just A Song 12:00 - 1:50 p.m. Lunch & Performance (Sponsored by SonyBMG) 2:00 - 2:50 p.m. Sonic Architecture: It Ain't Imaging No Mo' 2:00 - 3:10 p.m. Flex Your Promo Pecs (Small Market) 2:00 - 3:00 p.m. Engaging the X/Y Consumer CAA: The Intelligence Group (Sponsored by BMI) 3:00 - 3:50 p.m. 60 Seconds: An Awesome Idea Every Minute 3:05 - 3:55 p.m. Research 101: Callout, Focus, Music Tests (Sponsored by Mediabase) 4:10 - 5:30 p.m. WCRS Live! (Sponsored by BMI and Country Aircheck) 5:30 - 6:30 p.m. Exhibit Area Networking Hour (Sponsored by BMI) For registration information for the Music Industry Town Meeting, contact the CRB office at (615) 327-4487 or visit www.crb.org. Full registration to the Country Radio Seminar is $650 and is available through February 8th, 2008. After February 9th the on-site rate is $700. |
No comments:
Post a Comment