CRS 39 Agenda Highlights Released by CRB, Inc.

Sep 5, 2007 CRS 39 Agenda Highlights Released by CRB, Inc.

The Board and Agenda Committee of the Country Radio Broadcasters released the following details of the Agenda for the Country Radio Seminar (CRS-39), which will be held March 5-7, 2008 at the Nashville Convention Center. Bob Richards, Program Director of WFMS Indianapolis and CRS-39 Agenda Chairman states, “This Agenda is a great example of how CRS-39 is working to meet its stated goals of providing ideas which will help the business of Country radio and Country music thrive and sustaining the country radio format as a dominant entertainment medium." The most significant Agenda change this year is the re-structuring of the Wednesday, March 5, activities and the moving of the Keynote address and opening ceremonies from its traditional Thursday morning slot to Wednesday at 10:30 AM. This change necessitated a change in the times of the Artist Radio Tape Sessions (ARTS sponsored by SESAC) which will now be held from 9:00-10:20 AM and 2:00-3:50 PM. Two panels are scheduled on Wednesday afternoon: The Country Format through the PPM Lens (sponsored by Arbitron) and The Great Debate: To Test or Not To Test. Other events on Wednesday include music label showcases (4:00-4:50 PM and 9:30-10:30 PM), KCRS-Live (sponsored by ASCAP), The Welcome Reception and the 39th Radio Olympiad (6:30-7:20 PM) and the Music City Jam™ featuring Brad Paisley and guests (co-sponsored by the Academy of Country Music and United Stations Radio Networks). Thursday’s activities are highlighted by the return on the Small Market track and the introduction of a New Technology track. The four Technology Tracks will comprise of: Bytes and Bagles (Tech 101), Growing Online, TXT-Texting as a Revenue Generator, Boom or Bust: A Look at the Hot Tech Trends. The Small Market Tracks include: Small Market Superstars and Flex Your Promo Pec’s. Other panels rounding out Thursday’s lineup include several that follow up on issues raised during this past year’s CRS (CRS-38). The issues include: The Power of Business En Espanol with author Jose Cancela, This Is Not A Test – Severe Weather Coverage Part II, 60 Seconds: An Awesome Idea Every Minute and Morning Show Marvels. Professional Development Panels are: How Do I Get To Be “That Guy,” Woman To Woman, Sonic Architecture: It Ain’t Imaging No More and  Gen X/Gen Y where Tristian Coopersmith of CAA: The Intelligence Group will present an hour long trendcast on consumer culture and branding. Thursday also features three music industry centered panels: The Charts and Beyond, I’m Just A Song: The Life of “Good Directions” and Research 101: Callout, Focus, and Music Tests. Also returning on Thursday are the ever popular WCRS-LIVE from 4:00-5:20 PM (which is co-sponsored by BMI and Country Aircheck), The Exhibit Area Networking Hour from 5:30-6:30 PM (sponsored by BMI), and the Wildhorse Saloon Showcase from 7:00-11:00 PM. Friday, March 7th kicks off a strong lineup with a Research Presentation and Talent coach Valerie Geller showcasing her “Creating Powerful Radio – Never Lost A Listener” demonstration. Returning favorites on Friday include: Raising the Bar…No Holds Barred, The Sequel; The Life of  a Legend Panel, Two Part Harmony: Making the Most of the Biggest Show in Town, and Extreme Networking (sponsored by Bullseye Marketing) Other panel highlights: Radio’s New PPM World, Voicetracking: Make It Sound Live, What Women Want and Investing In Your Future: How Radio and Records Can Break An Act. Events on Friday, March 7th include a special Managers Breakfast (8:00-8:30 AM), The New Faces of Country Music ® Cocktail Reception (5:30-6:15 PM) and at an earlier time of 6:30 PM, the New Faces of Country Music Dinner and Show (co-sponsored by Country Music Association and R&R). Luncheons over the three days will be sponsored by Curb (Wednesday), SonyBMG (Thursday), and Capitol Nashville (Friday). Exhibitor/ Trade Show areas will be open on Wednesday and Thursday. Complete listings of these panels and confirmed panelists can be found at the Country Radio Broadcasters website http://www.crb.org.  As always, the Agenda as listed is subject to modification or change as speakers and panelists are confirmed to participate. Early bird registration is available online at http://www.crb.org or by contacting the Country Radio Broadcasters offices at 615-327-4487