Thursday, August 11, 2011

CRS 40 Agenda Released by CRB, Inc.

CRS 40 Agenda Released by CRB, Inc.

The Country Radio Broadcasters, Inc.  Board and Agenda Committee have released this year's agenda for Country Radio Seminar 40, to be held March 4-6 at the Nashville Convention Center.

The unique theme of this year's event is the celebration of Country Radio Seminar's 40th anniversary.  Many of the exhibits and panel sessions will incorporate this theme into their topics as they reflect on the history of the country radio and music industry's most educational and uniquely motivational convention.

"It's a phenomenal accomplishment to think that CRS is celebrating its 40th anniversary," said WSIX Program Director and Agenda Chair Keith Kaufman.  "This event is by far the premier gathering in our industry, and our Agenda Committee has worked tirelessly to commemorate it.  I'd say Tim McGraw is proof of that!"

CRS 40 provides attendees valuable opportunities to engage and network with others in their field, enjoy musical performances from country music's premier acts and attend dozens of panels and exhibits that cover today's most relevant topics in a constantly evolving industry.  

A brief breakdown of can't-miss agenda highlights from this year's upcoming CRS 40 events are listed below:

Wednesday, March 4:
  Wednesday's events kick off with the Opening Ceremonies and continue throughout the day with the Artist Radio Taping Sessions, ASCAP KCRS Live, a label showcase and the annual Music City JamTM, hosted this year by Tim McGraw and sponsored by the Academy of Country Music.  Two educational sessions will be featured in the afternoon:

•    Back to the Future: 1969-2049 (Panel) - A look back at 40 years' worth of CRS history and a glimpse into the future, including a virtual time capsule feature.

•    Arbitron Panel - (Panel) - Arbitron looks at what makes a song a hit, using beta technology that measures audience response data to individual songs. 

Thursday, March 5:  Thursday's agenda includes the return of the Tech Track and Small Market Track panels, BMI/Country Aircheck WCRS Live and a host of other informative discussion panels.

•    40 New Media Ideas - (Tech Track Panel) - Learn how to embrace and incorporate technology and the latest trends in all aspects of your business model.

•    40 Great Programming Ideas in 40 Minutes - (Panel) - An esteemed group of Programming Directors shares their knowledge and offers tips to improve your station's programming.

•    40 Ingredients for a More Balanced Life  - (Panel) - Forty proven methods to relieve stress, increase productivity and achieve a better work, home and life balance.

•    Spinning a Web - (Tech Track Panel) - Learn how to grow your website into a integral part of your business that actually generates income for your station.

•    The Changing World of Retail, Radio and Records - (Panel) - Three panelists discuss the impact of declining retail sales, the influence of radio on sales and the response of talent management.

•    Radio in a 360 Degree World: Internet and Social Networking Applications That Work - (Panel) - Tactics in catching the eyes and ears of the consumer in a digital world.  Learn how to negotiate a strategy that works for both your station and the advertisers.

Friday, March 6:  Panels focus on important topics that affect the Country Radio format, such as consumer habits, promotional and research ideas, voicetracking and tools to increase sales.

•    P-1 Perspective: What Consumers Really Want - (Panel) - Label and radio professionals reveal the habits of consumers in a video montage feature.

•    40 Promotional Ideas to Rev Up Your Revenue - (Panel) - Exactly what the title suggests - 40 ways to increase your revenue.

•    Take Me to Your Leader: How Great Leaders Inspire - (Panel) - This panel focuses on the qualities that make a great leader and the long-term benefits of effective leadership.

•    Pardon the Interruption - (Panel) - Based on the popular TV sports talk show, PTI is a fast-paced panel that covers a multitude of topics in less than three minutes each.  Audience participation encouraged.

•    40 Free Research Ideas  - (Panel) - Suggestions programmers can use to evaluate the success of particular promotions and the overall effectiveness of the music they are playing.

•    New Faces of Country Music  - Sponsored by R&R and CMA.

The CRS 40 schedule also includes daily luncheons, sponsored by Golden Music (Wednesday), SonyBMG (Thursday) and Capitol Nashville (Friday), as well as nightly CRS After Hours events.

A detailed schedule of CRS 40's Agenda and confirmed panelists can be viewed at the Country Radio Broadcasters website:  CRB, Inc.  reserves the right to modify or change the agenda as speakers and panelists are added or removed.

Early bird registration is still available online at or by contacting the Country Radio Broadcasters at 615-327-4487.

About CRB:
The Country Radio Broadcasters, Inc.  is a 501 (c) 3 non-profit organization founded in 1969 to bring radio broadcasters from around the world together with the Country Music Industry to ensure vitality and promote growth in the Country Radio format.  More information may be obtained at: or at the CRB office at 615-327-4487.

About CRS:
The Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas in the country music industry.  Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc.

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