Thursday, August 11, 2011

Industry Panel Added to CRB Hispanic Presentation

Industry Panel Added to CRB Hispanic Presentation

Edison Media Research President, Larry Rosin,will present The Hispanic American Relationship to Country Radio and Music, at Belmont University's Massey Performing Arts Center on Wednesday, August 1st at 4:00 PM. This is an encore presentation of the study which was the most talked about panel at this year's Country Radio Seminar.

The study of 600 Hispanics nationwide, age 12-49, and their relationship with Country music was commissioned by Country Radio Broadcasters, Inc. and conducted by Edison to examine the growth potential of the format among Americas most rapidly expanding demographic group. The presentation is of interest to the Country music community because it shows the tremendous potential for growth in attracting the newest Americans to the Country format. The event offers another opportunity for those who were unable to attend the presentation at the 38th Annual Country Radio Seminar.

Rosin, will present the original findings of the research project and give the audience an overview of actions taken by the radio and record industries in response to the study. According to Rosin, "We have been very impressed with the response to the research. This is indeed a topic whose time has come. Its relevance to the future growth of the format is very important."

Immediately following the presentation of the Country Radio Broadcasters study The Hispanic American Relationship to Country Radio and Music, by Rosin, there will be an discussion about the study by representatives of various segments of the Country music industry:

Mike Dungan, President Capitol/Nashville (Record Industry)
Kevin King, Program Director, 95.5 The Wolf WSM-FM (Radio)
Gary Overton, Executive VP/GM EMI Music Publishing Nashville (Music Publishing)
Bobby Roberts, CEO The Bobby Roberts Company (Talent Agency)
Rick Trevino, Warner Brothers Records (Recording Artist)

The panel will be moderated by Country Radio Broadcasters Executive Director, Ed Salamon.

Tickets to the event are available at Admission is $20. A 50% discount is available to subscribers of the Country Radio Broadcaster's weekly Executive Memo publication, as well as to members of industry organizations who assist in publicizing the event. For further information, contact the CRB offices at 615-327-4487.

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